OUR JOURNEY

MLSA didn't begin with a business plan.

The MLSA team around the boardroom table

It began with decades spent watching capable people struggle — not because they lacked intelligence or ambition, but because nobody had ever taught them the practical skills needed to navigate modern life and work.

Across construction, engineering, elite sport, leadership and organisational development, we repeatedly saw the same pattern. Businesses invested heavily in technical training. Yet people still struggled with pressure, communication, resilience, leadership, change and wellbeing.

We realised the gap wasn't technical. It was human.

So we built the system we wished existed.

The people behind MLSA

Meet the team.

Elite sport, operational leadership, research and product, brought together around one question: why do capable people still struggle at work? Hover overTap a photo to meet each of us.

Ian Price Co-founder & COO

With over three decades leading projects and teams across construction, engineering and environments where performance matters, Ian has seen first-hand how human factors shape every outcome.

Driven by a passion to understand why people behave, think and perform the way they do, he returned to university to study Sustainable Leadership and completed postgraduate research into the human side of performance.

Ian is the author of two published books and continues to study, research and challenge the way learning is designed and delivered.

Ashton Hewitt Co-founder & Managing Director

As a former elite professional rugby player, Ashton experienced the highest standards of performance, teamwork and leadership.

Beyond sport, his work in equality, inclusion and mental wellbeing has given him a deep understanding of what creates belonging, resilience and high-performing cultures.

Today, Ashton helps organisations build environments where people feel valued, communicate openly and perform at their best.

Ollie Griffiths Director

As a former international rugby player with 12 years in the professional game, Ollie knows what it takes to perform when it matters. A rare cancer diagnosis brought his playing career to an early end.

Driven by a desire to make a real impact and help as many people as possible become healthier, he now works as a strength and conditioning coach in professional rugby and runs his own performance coaching business, helping busy professionals rebuild the habits that drive energy, strength and long-term health.

At MLSA, Ollie leads the Physical Health pillar, built on one belief: health is the foundation everything else is built on. Without it, focus, leadership and resilience have nothing to stand on.

Cate Wright Director

Cate has built her career across financial services, defence and technology, leading the commercial, strategic and operational side of growing businesses.

She has led teams around the world, including a global remote team through COVID, and has seen how much of performance comes down to understanding people as individuals.

At MLSA, Cate brings the commercial and strategic structure that turns a strong idea into a business that changes how workplaces support their people.